PrivatAI — building a privacy-first AI brand from zero
Naming, positioning and full identity for an EU-hosted AI platform competing against the biggest tech brands on earth. Founder project, documented honestly.
Selected work
Rebrands, positioning, and marks that carry.
Deep case studies below — written as narrative, because the reasoning is the work. Under them, twenty years of marks across other verticals.
Ioanna Auschra — positioning a stylist for enterprise clients
A workshop-to-website engagement: a portfolio that behaves like a high-end magazine kiosk, built for the art directors of the world's most demanding brands.
Collabberry — branding fairness for teams without salaries
Identity, web and positioning for a web3 compensation platform built with RnDAO. Archived — shown honestly, because the craft transfers.
SquireUp — a mark for making retail simple
A focused logo engagement for a retail-operations startup. Sometimes a company doesn't need the full rebrand yet — just a mark that won't embarrass it at scale.
Twenty years of marks
Logos across tech, architecture, coaching and fashion.
Selected marks from other verticals — proof of the body of work, without diluting the focus on tech-startup rebrands.
Architecture studio
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Architectural viz
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Tech startup
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Fashion label
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Energy / deep-tech
[logo]
[logo]
More on request
[logo]
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Your rebrand could be the next one here.
Tell me about your product and where it's heading — I'll tell you honestly what it needs.