Brand designer · Hamburg · worldwide
I'm Artur Parutkin, a brand designer based in Hamburg. I help tech and AI startups replace an outgrown identity — strategy, naming, logo, and a complete brand system, typically in 4–6 weeks, at fixed prices from $6,500 to $24,000. If your product has evolved past the brand you launched with, that's exactly the problem I solve.
Recent work
Naming, positioning and full identity for an EU-hosted AI platform competing against the biggest tech brands on earth. My own venture — designed like a client engagement, documented like one too.
A full workshop-to-website engagement: a portfolio that behaves like a high-end magazine kiosk, built for the art directors of Gucci-tier clients.
Identity, web and positioning for a web3 compensation platform built with RnDAO — making the money conversation feel safe.
Plus recent marks like SquireUp, and twenty years of logos across tech, architecture and fashion → all work
How I work
A positioning workshop: who you're for, why you win, and what the brand must say before anything gets drawn.
Design territories, a decision, then the full system: logo, color, typography, voice, components.
Guidelines, templates, launch assets — and if you want it, I design and build the website too. I ship code, not just Figma files.
Why founders hire me instead of an agency
You work with the person who does the work — no account managers, no junior handoffs. Fixed prices instead of open-ended day rates. And because I've built products myself, I design brands that survive contact with real UI, real decks and real ship dates.
Let's talk
Tell me where your product is now and where it's going. I'll tell you honestly whether a refresh, a full rebrand, or nothing at all is the right move.